The key to a thriving dental practice is not just attracting new patients but also retaining and recalling the existing ones. With life’s unpredictability and the pace at which days fly, it’s common for patients to forget or delay their dental hygiene appointments. Enter ‘Patient Recall,’ a vital process for bringing overdue patients back on track. Let’s dive into the strategies that ensure a successful patient recall and a thriving dental practice.
Before diving into strategies, we need to grasp why patient recall is crucial:
In today’s digital age, old-school appointment books aren’t going to cut it. Invest in a patient management system that:
Yes, it’s old school, but sometimes, a personal touch makes a difference. A direct call can also provide an opportunity to address any concerns the patient might have.
Make sure your message is concise yet warm. Personalize it with the patient’s name and, if possible, details of their last visit.
One common reason for missing appointments is scheduling conflicts. Consider offering:
A patient who understands the importance of regular dental care is more likely to prioritize their appointments.
Consider offering loyalty programs or discounts for patients who adhere to regular check-ups. Something as simple as a discounted cleaning or whitening session can be a motivating factor.
Allow your patients to share their feedback. Open channels of communication make them feel valued and heard. If they’ve been skipping appointments due to something within your control, this gives you an opportunity to address it.
Having an active presence on platforms like Instagram, Facebook, and Twitter can remind patients of their overdue visits. Share before-and-after photos, dental tips, and office updates to stay in their minds.
Ensure your front office team is trained to handle recalls effectively. They should have the scripts, the skills, and the patience to handle these calls.
The process of patient recall is never static. Continue monitoring, tweaking, and improving your strategies based on results and feedback.
The success of a dental practice isn’t solely based on acquiring new patients; it’s also about maintaining the ones you already have. A solid patient recall strategy ensures your practice thrives, patients receive consistent care, and that ever-important dentist-patient relationship continues to flourish. So, implement these strategies, and watch your dental chairs stay occupied!